Learn how to get started with Google AdWords: setting up an account and billing details.
- [Instructor] Let's also open a Google AdWords account.…In your browser, if you type adwords.com,…Google will redirect you to this particular page…and now when you're in the sign up area,…you just click on Start Now.…That'll take you to the next area…and notice that depending on your region,…Google will offer you a guided setup…where you can enter your email address and your website…and in this particular case,…it's going to also help you set up your first campaign.…If you don't want that,…you just click on skip the guided set up…and that'll take you to this area and here,…you would simply enter your email address and your country…and your time zone and your preferred currency…and once you've done that,…you'll click on save and continue.…
Now, once you've done that,…you'll get a confirmation email from Google…and you'll be able to log into the ad interface…and if you log into the ad interface,…it'll look something like this…where you can click on that little settings button…and the moment you select Billing and Payments,…
Author
Updated
10/3/2018Released
4/10/2017- Understanding the difference between search and display advertising
- Mapping PPC marketing to the sales funnel
- Using marketing agencies and campaign specialists
- Creating a Bing Ads account
- Creating a Google AdWords account
- Granting access to third-party users
- Setting up a campaign in Bing Ads and Google AdWords
- Setting keyword match types
- Copywriting for PPC ads
- Improving the quality score of your ads across different networks
- Using goals and conversion tracking
- Handling typical problems in PPC advertising
Skill Level Beginner
Duration
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Introduction
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Welcome1m 23s
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1. The Basics of Pay-per-Click Advertising
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2. Setting Up Advertiser Accounts
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Creating a Bing Ads account1m 24s
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PPC account structures3m 5s
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3. Creating Your First PPC Campaign
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Campaign budgeting tips3m 13s
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4. Getting Started with Keywords
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Keyword research3m 46s
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Which keywords to select3m 27s
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Setting keyword match types3m 52s
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5. Copywriting for PPC Ads
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What is dynamic copywriting?2m 14s
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6. Quality Scores
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What is quality score?2m 43s
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7. Ad Distribution Options
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8. PPC Campaign Optimization
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Fixing low conversion rates3m 49s
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Reducing high bounce rates2m 55s
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9. Common Challenges in PPC
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PPC vanity metrics3m 52s
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Conclusion
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Next steps1m 2s
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Video: Creating a Google AdWords account