Building new campaigns and ad groups at lightning speed


show more Building new campaigns and ad groups at lightning speed provides you with in-depth training on Marketing. Taught by David Booth as part of the Advanced Google AdWords Tips and Tricks show less
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Building new campaigns and ad groups at lightning speed

As new products, new promotions, and new refinements make their way into your business, odds are good that a lot of your time is probably spent creating new campaigns and new ad groups to support all of these initiatives. And while the online interface is certainly capable of doing this, you can take advantage of Adwords Editor to make this process really fast and really efficient. In this video, we're going to look at how two common tasks can be really sped up with the use of this tool. First, since we know quality score is king, and since relevance is a concept that makes its way into just about every aspect of quality score, a big part of your optimization efforts is probably just refining your ad groups into ever-tighter themes with specific keywords, ads, and landing pages.

Sometimes it can be hard to think through ways to break up an ad group into smaller, more targeted ones, but this is exactly what you know you need to be doing. The keyword grouper tool can give you lots of ideas in seconds,...

Building new campaigns and ad groups at lightning speed
Video duration: 4m 15s 56m 54s Advanced

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Building new campaigns and ad groups at lightning speed provides you with in-depth training on Marketing. Taught by David Booth as part of the Advanced Google AdWords Tips and Tricks

Subject:
Marketing
Software:
Google AdWords
Author:
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