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Brainstorming keyword ideas

Brainstorming keyword ideas: Google AdWords Essential Training
Brainstorming keyword ideas: Google AdWords Essential Training

In this video, Brad Batesole covers how to choose and organize your keywords for your paid search account. He brainstorms a set of keywords and shows you how to evaluate their search volume, relevance, and competition.

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Skill Level Beginner
3h 28m
Duration
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Q: What are ad formats?

A: Formats of your ads are also known as Ad Extensions. Your ad format score will depend if you're using any ad extensions. The format of the ad will look different depending on the type of extension used to display information about your business, such as a phone number, consumer ratings, or your website's domain in the headline.
 
Google takes these formats, and their effectiveness on your target market, into account when it calculates your Quality Score.
 

Q: This course was updated on 1/04/2016. What changed?

A: We added one new movie covering the Audience Insights feature.

Q: This course was updated on 06/29/2017. What changed?

A: The following topics were updated: an overview of AdWords, where ads appear, understanding the AdWords structure, understanding quality score and the auction system, choosing a campaign, an overview of ad extensions, advanced campaign settings, writing your text ad, and creating an ad group and adding keywords. In addition, new videos were added that cover creating text ads and finalizing a campaign.

Q: This course was updated on 09/05/2017. What changed?

A: New videos were added that cover upcoming changes to AdWords, brainstorming keyword ideas, using Google Keyword Planner for ideas, getting keyword search volume with Google Keyword Planner, and targeting on AdWords by household income. In addition, the following topics were updated: setting up an account, targeting with keywords, connecting Google Analytics, and setting up campaign experiments.

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