This is a warm-up session where members can see how to set up a basic remarketing campaign with AdWords. This is a good first step before the member will learn how to set up a more advanced campaign.
Before we move into more advanced options, let's warm up a bit by setting-up a standard remarketing display campaign in AdWords. And this will help us to go over a few basics. But remember, ultimately we want to set up remarketing campaigns where we also use Google Analytics so that we can have more advanced targeting as a power user. So we've signed into Google AdWords, we head over to Campaigns, and again make sure that we are in the Campaign tab. Now once we've done that we're just going to add a new campaign where we specify to Google that this has to be a Display Network only campaign.
And now Google will ask you about the marketing objectives, and as an experienced campaign planner, it's easier to just select No marketing objectives. And at this point what we need to do is give the campaign a name and set up a budget. So under Budget let's imagine we set to $5 per day, and the campaign name is that's s'posed to be the florida flower shop. I'll give it a name and I'll click Save and continue.
Again here you're going to just give a name to your Ad group, a name or code, and at this point we can also specify how much we're willing to pay per click. Of course you can revisit this later. And now we need to tell Google that this is a remarketing campaign, under how to target your ads. And we see here Interests and remarketing, and at this point in time we go to Select category, and we say to Google, "Yes we would like to use remarketing lists." Have we already started to set up some remarketing lists they will appear here, otherwise this is the point when you can create them.
So let's say that I'm going to select two of my lists now. And you can see once we've done this, Google will automatically tell you how many impressions is available across the display network where this list can be useful to you. So we have assigned the name and an approximate bid. All we need to at this point in time is we scroll down and we can click Save and continue. Now if your copywriter has prepared the ad copy, it can be entered here, or if you're the copywriter you can enter it here.
Google gives you a little reminder here of a sample text ad. If you don't want to do that now you can just click on Skip creation and the ad would be ready. Now these were just the first few steps. Now we need to develop our ability to revisit this campaign and actually optimize the settings for better conversions, and ultimately for a better ROI.
This course is part of a Learning Path approved by the American Marketing Association.
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- Building remarketing lists
- Types of remarketing offered by Google
- Linking AdWords with Analytics
- Setting up Analytics campaigns
- Switching between AdWords and Analytics
- Dynamic remarketing for ecommerce
- Creating audiences
- Setting up a dynamic remarketing feed for display advertising
- Deciding on a budget
- Monitoring ROI