Observe a case example of how an initial LinkedIn campaign can enable B2B list-building for remarketing and other marketing automation systems—possibly one of the most accurate targeting methods available in B2B.
- [instructor] And now I want to share with you…a few ideas on B2B programmatic campaign structures.…Very similar to what I used for clients,…and this will help to reinforce your understanding…of B2B, and it should help you to start thinking…about your own targeting needs.…So, you can write a campaign…where you build a remarketing list…that's going to be driven by a linking campaign to begin with.…And you're going to target high-income groups,…and you want some specific demographics.…
Perhaps long, specific careers.…This campaign, the initial phase of it,…will create a very specific list for us.…Now we can proceed to the next step of the campaign,…and we can choose to cement our Facebook…and our Google Display Network remarketing lists…according to user interests.…So, let's imagine that you're a luxury real estate agent,…and you're talking to the high-earners…with investment opportunities.…
You can have lists…that will correspond with some waterfront real estate,…farms and outdoor or winter breaks.…And if you sell perhaps luxury snow ski units,…
Here marketing expert Adriaan Brits shows members the fundamentals of programmatic advertising. Learn how to examine audience insights and pick a real-time advertising platform that can help you understand when and where to place ads. Discover how to target advertising for video, mobile, and apps, and work with LinkedIn, Facebook, and the Google Display Network. Plus, find out how to create campaigns, use advanced targeting to reach B2B decision makers, and act on valuable audience insights.
- How programmatic advertising is used
- Real-time advertising strategies
- Programmatic advertising on mobile
- Choosing the right media type
- Choosing auction or direct buying
- Choosing a targeting method
- B2B marketing and programmatic ads
- Using analytics and artificial intelligence
- Auditing programmatic campaigns