Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Attribution modeling

Attribution modeling: Programmatic Advertising Foundations
Attribution modeling: Programmatic Advertising Foundations

Learn why attribution modeling and analytics are key components in sourcing high-value inventory and in maintaining the quality of an advertising campaign.

Resume Transcript Auto-Scroll
Skill Level Advanced
1h 10m
Duration
4,042
Views
Show More Show Less
Skills covered in this course
Business Advertising Google AdWords

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now