For more advanced settings, users normally switch from Google AdWords to Analytics to complete the campaign setup. This is a practical demonstration on how it is done.
- [Voiceover] Leveraging all the abilities…of Google Analytics in a remarketing campaign is useful.…One of the biggest challenges in remarketing…is that we do not want to retarget visitors…who stumbled across our website by mistake…because in ecommerce the intention of the user…is important for conversions.…It may also be that somebody accidentally clicked on an ad…while on mobile device…and spend less than two seconds on our website…and then moved on.…But as a campaign specialist…you'll be able to prevent remarketing to various types…of visitors by excluding them from your list.…
So how do we do this?…With Google Analytics, we can create audiences…who completed certain goals on our website…For example, they have browsed more than two pages…or they've spent more than 30 seconds on the site…and several other criteria that you may wish…to add as goal prerequisites to your list.…Let's get started and do this in Google Analytics.…So, now we are signed into Google Analytics…and we head over here to the "Admin" tab…
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Building remarketing lists
- Types of remarketing offered by Google
- Linking AdWords with Analytics
- Setting up Analytics campaigns
- Switching between AdWords and Analytics
- Dynamic remarketing for ecommerce
- Creating audiences
- Setting up a dynamic remarketing feed for display advertising
- Deciding on a budget
- Monitoring ROI