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About the call to action (CTA)

About the call to action (CTA): Writing Ad Copy
About the call to action (CTA): Writing Ad Copy

For many marketers the perception exists that the call to action (CTA) for an ad, email or webpage is the primary reason for success or failure, however in this video Mike will talk about the real function of the CTA, what a CTA should answer, and its position in an ad or webpage. He offers a few tips on how to design a CTA and also how iterative testing is the best way to really make your ads have the most pop.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
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