Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of means you agree to these revised documents, so please take a few minutes to read and understand them.

About the call to action (CTA)

About the call to action (CTA): Writing Ad Copy
About the call to action (CTA): Writing Ad Copy

For many marketers the perception exists that the call to action (CTA) for an ad, email or webpage is the primary reason for success or failure, however in this video Mike will talk about the real function of the CTA, what a CTA should answer, and its position in an ad or webpage. He offers a few tips on how to design a CTA and also how iterative testing is the best way to really make your ads have the most pop.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now