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About the Author
Gerardo Herrera is an associate and director of brand experience at Design Studio Nuovo.
Gerardo's unique expertise and experience has driven the creation of numerous compelling and highly successful total brand experience solutions. His combined digital and physical product, packaging, visual communications, user interface, and user experience designs have together resulted in award-winning solutions for mobile communications, augmented reality, and smart and bio-sensing wearables for both consumer and enterprise. Spanning from emerging entry level to premium and luxury marketplaces, and including business to business and electronic commerce, Herrera has consistently designed and led global creative teams to produce market-leading results.
Herrera is a core faculty member at ArtCenter College of Design in Pasadena, California. As both professor and director of the packaging design area of emphasis, he leads his department in the continued development of the curriculum. He also teaches for ArtCenter's Educational Partnerships for corporate sponsored projects and DesignStorms®. These are exploration vehicles that pursue industry challenges and provide future vision through multidisciplinary teams of design students, professionals, and faculty.