Join Carrie Dils for an in-depth discussion in this video Making sure your site hits the mark, part of WordPress and Genesis DIY: Small Business Website.
- Earlier in this course I set out the specific goals, needs, and requirements for this site. Now that the site is pretty much done, this is the time to go back to those initial needs and goals and make sure that the site that we've built, is a match for what we originally wanted. Keep in mind that sometimes in the course of development things can shift a bit. You might think of something you want, that didn't cross your mind earlier, or you may have set a requirement that no longer needs to be a priority. Overall, your site should match with the majority of your goals, but know that if things have changed a little, that's okay.
That's really the point of this step. So, let's walk through a review together. The goals we originally set out to accomplish were to generate leads, communicate the experience, integrity, and personal service aspects of the business, showcase capabilities, share knowledge, and incentivize costumers with specials. To help us achieve those goals, we define the following needs: clear calls to action, a contact form, an about page with team member bios, a project gallery to highlight work, and a blog for sharing knowledge.
Finally, we distilled all of that down into our site requirements. We wanted a clean, professional design, a customizable homepage. We wanted to highlight team bios, and it was really important that we have a responsive design and content. Let's take a look at our site and see how we stack up. The first thing I notice are our multiple call to action points. I think we've done a good job, of giving customers plenty of places to get in touch.
Also, whenever any of those call to actions are clicked, they lead to a contact page where there is a form for customers to get in touch. We wanted site visitors to be able to check out current promos, so we've got call to actions for that and we also wanted an area where we could highlight our work and some projects we've worked on. In our about page, we've talked about the company's culture and highlighted what's so special about this business. And part of what's special about this business, is the team. Now originally, I thought it would be cool to use a plug-in to make those team member bios really stand out, but then once I saw them in the context of my site I thought they looked pretty sharp.
Sometimes simplicity wins. Finally, a really important requirement was how this site looks on mobile devices. If we take a quick look in a mobile emulator it looks like we've hit the mark. Our mobile menu works, photos have sized down appropriately, and the text is still nice and readable. So all these things considered, it looks like the site I've built here is now a match for what I set out to do. If you need to go back and make some tweaks to your site, now's the time to do it.
Find more courses in this series in our WordPress DIY playlist.
- Understanding your site goals
- Making a content inventory
- Choosing a theme and plugins
- Configuring theme settings
- Finding and installing plugins such as Ninja Forms
- Adding custom styles
- Securing your site and managing spam