Join Carrie Dils for an in-depth discussion in this video Establishing needs and goals for the site, part of WordPress and Genesis DIY: Showcasing Photography.
- Creating your new site should be a fun and exciting process. It's tempting to jump right into the doing parts, but your project will go much more smoothly if you take a little time up front for planning. That means thinking through your Goals and Needs and figuring out your content before you actually start building your site. The project we're working on here is to build a website for Pixelford Photography, a lynda.com brand. The first step is to figure out what goals we want to achieve and what needs we have for the site.
So, let's start with the goals. Here, I just ask myself a pretty simple question, why do I want this photography site? The answers to that question will be our Goals. First and foremost, the goal for my site is to Get customers. I want to attract new clients and the site will work for both advertising and a way for people to find out about my services. Next, I want to show off my skills by displaying my best work. That way, potential clients and others interested in photography can see what I've done and share it with the world.
Also, it's important for me to Share my knowledge, so that others can learn from my experience and I can become a trusted authority on photography. Lastly, I want to be able to Recruit high-quality people to work with. By showing off my skills, sharing my knowledge, and showing my photography style, hopefully I can find like-minded people that will contact me, so that we can work together. So, next we need to look at our Needs, and those are going to be the things that help us achieve our goals.
Now, if my goal is to attract new customers, well, I'm gonna need to give them a way to contact me, so a Contact form is a must. To showcase my work, I need a Portfolio section, where visitors can see large, high-quality versions of my images. Next, I'm gonna need a Blog for sharing my knowledge. This will be a series of posts that live in their own area on the site. Finally, because this is a business site, I'd like a nice, big Landing page that has a clear Call To Action for people who want to contact me immediately, as well as nice-looking links to key sections on my site.
Now that you've seen how I've planned out my goals and needs, go ahead and do the same for your site. Odds are high that our list will look pretty similar, but there's also a chance that you'll have some goals and needs that are unique to your site. Planning these out at the start of your project will make the rest of this process go that much more smoothly.
Ready for the next stage? Find more courses in this series by searching for Wordpress DIY..
- Preparing to build a photography site
- Making a content inventory
- Choosing a theme and plugins
- Configuring theme settings
- Setting up menus and social media
- Adding custom styles
- Securing your site and managing spam