Join Richard Bliss for an in-depth discussion in this video What is Kickstarter?, part of Kickstarter Crowdfunding Essential Training.
- Kickstarter began as a way for musicians and filmmakers…to come together to find a way to raise money…outside the traditional means of funding.…It rapidly expanded into other categories…that we've identified.…Kickstarter is referred to as rewards-based crowdfunding.…This is different than other traditional-based…crowdfundings, for example, The Red Cross is referred to as…cause-based crowdfunding, and the American Cancer Society.…Charities, like the Salvation Army and Goodwill…and your local church, are another form of crowdfunding…that we don't necessarily think of…sometimes as crowdfunding.…
And then non-profits, like PBS, or the World Wildlife Fund,…are means of non-profit crowdfunding;…ways we haven't traditionally thought about crowdfunding,…but nevertheless, they are still crowdfunding platforms.…Rewards-based crowdfunding is what Kickstarter is.…It's the largest and single biggest crowdfunding platform…in this category of rewards-based crowdfunding,…but there are other platforms.…One of the better well known ones, Indiegogo.…
Author
Released
1/5/2016Richard outlines the importance of finding your niche and cultivating an audience before launching a Kickstarter campaign. Then he shows how to create the campaign itself, setting up a profile, establishing pledge levels, and crafting the most important elements of the crowdfunding campaign: your video, graphics, project description, title, and rewards.
You'll learn how to launch and monitor a campaign, use the Project Creator interface, interact with backers via messages and comments, and more. Finally, you'll discover how to analyze the performance of your campaign with the analytics dashboard, and generate a backer survey to stay connected with your crowd.
This course includes knowledge checks to help you self-check your understanding, a free prelaunch checklist to keep you on track, and examples from current Kickstarter campaigns that can help you reach your funding dreams.
- Building your crowd and fan base
- Creating a good Kickstarter profile
- Analyzing a successful Kickstarter page
- Building a campaign that explains your project
- Staying connected to backers
- Setting up shipping and rewards
- Setting duration and funding goals
- Creating pledge levels
- Adding video, text, and graphics
- Verifying your identity and connecting to banks
- Responding to messages and comments from backers
- Tracking Kickstarter campaigns
Skill Level Beginner
Duration
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Introduction
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Welcome1m 5s
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1. Build Your Crowd
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Build your crowd first2m 19s
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Knowledge check14s
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Find and build a fan base2m 12s
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Carve out your niche5m 15s
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2. Kickstarter Basics
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What is Kickstarter?1m 57s
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Knowledge check18s
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3. Anatomy of a Kickstarter Page
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Knowledge check14s
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Set up shipping and rewards2m 51s
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4. Create a Kickstarter Campaign
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Knowledge check16s
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Add supplemental videos1m 8s
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Knowledge check22s
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Knowledge check15s
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Knowledge check15s
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5. Run Your Kickstarter Campaign
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Knowledge check15s
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Create backer updates1m 37s
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6. Analyze and Support Your Campaigns
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Conclusion
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Next steps52s
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Video: What is Kickstarter?