What is Kickstarter?

- Kickstarter began as a way for musicians and filmmakers…to come together to find a way to raise money…outside the traditional means of funding.…It rapidly expanded into other categories…that we've identified.…Kickstarter is referred to as rewards-based crowdfunding.…This is different than other traditional-based…crowdfundings, for example, The Red Cross is referred to as…cause-based crowdfunding, and the American Cancer Society.…Charities, like the Salvation Army and Goodwill…and your local church, are another form of crowdfunding…that we don't necessarily think of…sometimes as crowdfunding.…

And then non-profits, like PBS, or the World Wildlife Fund,…are means of non-profit crowdfunding;…ways we haven't traditionally thought about crowdfunding,…but nevertheless, they are still crowdfunding platforms.…Rewards-based crowdfunding is what Kickstarter is.…It's the largest and single biggest crowdfunding platform…in this category of rewards-based crowdfunding,…but there are other platforms.…One of the better well known ones, Indiegogo.…