- Getting yourself set up on Kickstarter is fairly easy to do. Here's how you go about it. Click the sign up button in the upper right hand corner, enter in your information, in this case my name, put in an email address, and click "sign me up". I'm in. Now you have the ability to set up an account and edit your profile. When you set up an account there's all kinds of things that you can do to do that, you can connect your Facebook.
Later on I'll talk about the importance of setting up Facebook to connect, because what you want to do is make sure you have a personal connection to your project so that your potential backers really get to know who you are. As we edit your profile you'll be able to put in your location. This is important because at times people will want to know whose around them that's creating a Kickstarter project, and this is a way you can find potential projects that are in your community rather than just somewhere else in the country, or in the world. Put in your time zone, also create a vanity URL.
The vanity profile allows you to identify yourself with a URL rather than having people simply search for you. You have the ability to do websites, this is if you have a personal website, or a company website, or a product website. You can add that in here and people who take a look at your name can actually see the websites that are associated with your projects. You'll want to pick a picture, a picture that represents you or the project. My advice is that you pick a picture of you. People are interested in backing you more than they are backing your product. And then a short biography, 300 characters or less to talk about who you are and a little bit about your background.
And again, Kickstarter is all about community and people really want to know who you are so give them an opportunity to find out a little bit more about you. Let me just identify also the "find friends" capability. By using Facebook to connect, you're able to link in your friends and follow them on Kickstarter and allow them to follow you. This way it makes it easier for your project to have success. Remember what we talked about, that your community starts with your personal network, your personal group, that's your friends and family. And often, Facebook is the easiest way to link those friends and family into your Kickstarter projects.
That's it, that's how easy it is to set up and get started on Kickstarter with an account. Now this is an account as a backer, not as a project owner but as a backer, and there is no place here to put in credit card information. That's because they won't ask you for your credit card information until you find that very first project that you want to back. Once you find a project that you want to back it'll then ask you for your credit card information and keep that information for later use. Let's go ahead and show how that's done. I'm going to search projects.
A friend of mine has got a project running right now, his name is Jamey Stegmaier, and it's fairly successful. I'm going to go ahead an back this project. I click on "back the project", I say I want to back it for $1, I hit continue, and what will happen is that now Kickstarter says, "Ah, we don't have you in our system". And it comes up and now asks me to put in all of my credit card information, it'll only do this once. And so for Jamey's project, if I put in my credit card information now it would hold a dollar ready to be charged against his project as soon as funding ended.
That's how you go ahead and set up payment. Fairly straight forward, but it doesn't do it until you're ready to actually back a live project.
Richard outlines the importance of finding your niche and cultivating an audience before launching a Kickstarter campaign. Then he shows how to create the campaign itself, setting up a profile, establishing pledge levels, and crafting the most important elements of the crowdfunding campaign: your video, graphics, project description, title, and rewards.
You'll learn how to launch and monitor a campaign, use the Project Creator interface, interact with backers via messages and comments, and more. Finally, you'll discover how to analyze the performance of your campaign with the analytics dashboard, and generate a backer survey to stay connected with your crowd.
This course includes knowledge checks to help you self-check your understanding, a free prelaunch checklist to keep you on track, and examples from current Kickstarter campaigns that can help you reach your funding dreams.
- Building your crowd and fan base
- Creating a good Kickstarter profile
- Analyzing a successful Kickstarter page
- Building a campaign that explains your project
- Staying connected to backers
- Setting up shipping and rewards
- Setting duration and funding goals
- Creating pledge levels
- Adding video, text, and graphics
- Verifying your identity and connecting to banks
- Responding to messages and comments from backers
- Tracking Kickstarter campaigns