Join Todd Perkins for an in-depth discussion in this video Working with headings, part of Flash CS4 Professional: Building Search Engine Friendly Sites.
When your pages get crawled by search engines spiders, the information in your…pages is given different levels of weight based on the HTML tags that the…content is in. For example, something in a heading tag carries more weight than…something in a paragraph tag. Now, this is important because you can make the…content of your page more relevant to certain keywords by putting those…keywords in headings.…So in this movie, we'll look at how to write heading tags and what should be in…your heading tags and how they should organize your site's content. So in the…body tag here in this page, I'm going to create opening and closing h1 tag.…
Now if you know HTML at all, this should be really familiar to you. Typically,…on a page there should be one h1 tag that should kind of be connected to the…title of the page. h1 tags have the most weight of any element inside of the…body tag. So you want to have keywords in your h1 tags that are going to match…the keywords that are in your title tag.…I am just going to put "Dorothy Brodsky Photography" in this h1 tag right here. …
- Understanding search engines and SEO
- Adding deep links and bookmarking to Flash applications
- Optimizing HTML code in a web site
- Including searchable alternate content for browsers without the Flash Player
- Using SWFObject to help Flash SEO
- Setting up a testing server for Mac and Windows
- Monitoring SEO results
Skill Level Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
Best Practices for Flash-based Banner Adswith Anastasia McCune3h 59m Intermediate
1. Introduction to SEO
2. Using HTML to Optimize a Site
3. Helping Flash SEO with SWFObject
4. Helping Flash with XML and PHP
5. Using SWFAddress with Flash
6. Working with Progressive Enhancement
7. Getting Results
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