Join Todd Perkins for an in-depth discussion in this video Understanding search engines, part of Flash CS4 Professional: Building Search Engine Friendly Sites.
Before becoming a search engine optimizer, it's important for you to understand how search engines work. In this movie, I'm going to show you the three main things that search engines do. The first thing that search engines do is they send spiders to crawl the web. Now just like there is no real web, there are no real spiders. The spiders are actually software programs. So the spider goes throughout the web and search through all of the pages. The second thing search engines do is index that information, storing it in a massive database. The third thing that search engines do is return that index information to you in the form of search results. So for example, you may go to Google and search for the term Dorothy Brodsky. The information that's returned to you is relevant to your search term.
So in short, the three things that search engines do are send spiders to crawl the web, index the information, and return search results to you. Now that you are familiar with how search engines work, you are ready to start digging deeper and exploring search engines and search engine optimization.
- Understanding search engines and SEO
- Adding deep links and bookmarking to Flash applications
- Optimizing HTML code in a web site
- Including searchable alternate content for browsers without the Flash Player
- Using SWFObject to help Flash SEO
- Setting up a testing server for Mac and Windows
- Monitoring SEO results
Skill Level Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
Best Practices for Flash-based Banner Adswith Anastasia McCune3h 59m Intermediate
1. Introduction to SEO
2. Using HTML to Optimize a Site
3. Helping Flash SEO with SWFObject
4. Helping Flash with XML and PHP
5. Using SWFAddress with Flash
6. Working with Progressive Enhancement
7. Getting Results
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