Join Todd Perkins for an in-depth discussion in this video Understanding the effectiveness of dynamic data, part of Flash CS4 Professional: Building Search Engine Friendly Sites.
In this chapter we are going to be using XML to optimize a Flash based…application. It's important to understand that just using XML by itself doesn't…boost your page's results. What we are going to do here is use a single XML data source …to power a Flash application as well as its alternate content.…That's serves two purposes. One, you save time by using one data source so …if you update the data source both the Flash application and the alternate content…get updated. Second, it makes sure that your alternate content is exactly the same…or in other words a perfect representation of your Flash content.…
So let's look an example. Here I have an XML file and I'm going to use this XML file…to power a Flash application as well as its alternate content using a…language called PHP. The XML data is pretty straightforward. I have a root…element and an element called about that contains some text. Now I'm going to…tab over to Safari and we'll look at the Flash application. Notice the text…here is the same text from the XML file.…
- Understanding search engines and SEO
- Adding deep links and bookmarking to Flash applications
- Optimizing HTML code in a web site
- Including searchable alternate content for browsers without the Flash Player
- Using SWFObject to help Flash SEO
- Setting up a testing server for Mac and Windows
- Monitoring SEO results
Skill Level Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
Best Practices for Flash-based Banner Adswith Anastasia McCune3h 59m Intermediate
1. Introduction to SEO
2. Using HTML to Optimize a Site
3. Helping Flash SEO with SWFObject
4. Helping Flash with XML and PHP
5. Using SWFAddress with Flash
6. Working with Progressive Enhancement
7. Getting Results
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