Join Todd Perkins for an in-depth discussion in this video Knowing Flash's place in SEO, part of Flash CS4 Professional: Building Search Engine Friendly Sites.
In the past, and even now actually Flash has a bad rep in the search engine…optimization world. However, you can actually make Flash sites totally…searchable. In this movie, we'll talk about why Flash has a bad rep and …what we are going to do in this title to make Flash sites searchable.…So first Google and Yahoo and Adobe have teamed up to make Flash somewhat…searchable. The extent of how that works and all the details of what content is…searchable and what is not is not 100% clear from Adobe, Yahoo or Google. So at…this point, it is not safe to assume that the search engines are indexing …the content in your Flash files.…
However, HTML is fully searchable. So if we connect Flash to HTML then we can…have a searchable site. So throughout this title, we are going to talk about…how to use HTML content as alternate searchable content. In that way you can…make sure that your site gets indexed properly.…So to recap Flash is only kind of searchable. What we need to do is provide…fully searchable HTML, so that you can optimize your site with confidence.…
- Understanding search engines and SEO
- Adding deep links and bookmarking to Flash applications
- Optimizing HTML code in a web site
- Including searchable alternate content for browsers without the Flash Player
- Using SWFObject to help Flash SEO
- Setting up a testing server for Mac and Windows
- Monitoring SEO results
Skill Level Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
Best Practices for Flash-based Banner Adswith Anastasia McCune3h 59m Intermediate
1. Introduction to SEO
2. Using HTML to Optimize a Site
3. Helping Flash SEO with SWFObject
4. Helping Flash with XML and PHP
5. Using SWFAddress with Flash
6. Working with Progressive Enhancement
7. Getting Results
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