Join Todd Perkins for an in-depth discussion in this video Adding descriptions, part of Flash CS4 Professional: Building Search Engine Friendly Sites.
Along with the titles of your pages, another thing that's really big and…obvious in Search Results pages is the description of your website. So here is…the same search that we looked at in the earlier movie for lynda.com. Remember…that the link text is the title of the page and the text below it or the…descriptive text is the description for the page.…Now this doesn't just come from one thing. Some search engines go through your…page and they grab snippets of the content on the page that are relevant to the…search that the person is performing and put that content right here.…
Since our all-Flash websites doesn't have a whole lot of that content, it's…good to put a description of the page inside of the pages metadata, so that…search engines can display some kind of information here.…In the early days of the web, that metadata description held a lot of weight…for search engines and it could get your pages higher in search engine results.…However today, metadata descriptions don't really hold a lot of weight for…
- Understanding search engines and SEO
- Adding deep links and bookmarking to Flash applications
- Optimizing HTML code in a web site
- Including searchable alternate content for browsers without the Flash Player
- Using SWFObject to help Flash SEO
- Setting up a testing server for Mac and Windows
- Monitoring SEO results
Skill Level Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
Flash: Best Practices for Banner Adswith Anastasia McCune3h 59m Intermediate
1. Introduction to SEO
2. Using HTML to Optimize a Site
3. Helping Flash SEO with SWFObject
4. Helping Flash with XML and PHP
5. Using SWFAddress with Flash
6. Working with Progressive Enhancement
7. Getting Results
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