Join Richard Harrington for an in-depth discussion in this video The importance of adaptive streaming, part of Maximizing Your Web Video and Podcast Audience with Hypersyndication (2012).
When it comes to targeting mobile phones or devices with mobile data…connections, Adaptive Streaming is really important.…This is a technology that allows this video stream to adapt based on…the connection speed.…For example, if I were to watch this video on my 3G phone, it's going to be a…different video quality than watching the same video over here on my iPad, which…happens to be connected to a WiFi connection.…If I were to go off my WiFi connection and switch to 3G data on this iPad, the…quality would drop down.…
So what really happens here is different speeds.…Notice that this video took a little longer to play on the phone, because it had…to adapt to the network speed, it's serving up a lower quality file than the one…that started playing on the WiFi device.…Same player going to my computer would serve up an even higher bit rate version,…and that's all about the speed of the network connection.…The good news is, is that when you pick a service that supports adaptive…streaming, which things like YouTube and Vimeo do, your service will…
- Reaching new audiences
- Understanding how online behavior is changing
- Syndicating an RSS feed with Twitterfeed and HootSuite
- Targeting computer using video sharing sites
- Targeting media players
- Creating a podcast
- Streaming podcasts for mobile devices
- Using Vimeo to host content
- Creating a consistent look from site to media player
- Incorporating a call to action
- Choosing a color palette for your brand
- Discovering more tools
Skill Level Appropriate for all
1. What is Hypersyndication?
2. Using RSS Feeds
3. Targeting Computers
4. Targeting Portable Media Players
5. Targeting Television Sets
6. Targeting Mobile Phones
The rise of smartphones2m 29s
7. The Importance of Branding
8. Essential Tools to Keep It All Running
Final thoughts1m 21s
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