Join Richard Harrington for an in-depth discussion in this video Validating your RSS feed with FeedBurner, part of Maximizing Your Web Video and Podcast Audience with Hypersyndication (2012).
Like many things to do with the web, Google tries to make it better.…That's where FeedBurner comes in.…FeedBurner is a free service from Google that lets you take an RSS Feed and it…optimizes it. The good news is, is that FeedBurner can track usage of your RSS…Feed and fix common problems.…Here is what it does.…With FeedBurner, you just paste in an existing RSS Feed.…And what it does is it streamlines the republishing content.…You can get a box for your website that allows people to subscribe via e-mail to…your RSS Feed or simple widgets for one click adds for things like Facebook and…Twitter and RSS Readers.…
feedburner.com is an absolutely free service.…It used to cost money, but Google bought it and rolled it out absolutely free.…And what's really nice is the detailed statistics that you get about how things…in your RSS Feed were accessed.…You can get details by country, you can see which stories were the most read or…most clicked and this all really comes in handy.…Another thing that I like about FeedBurner is it could serve like a post office box.…
- Reaching new audiences
- Understanding how online behavior is changing
- Syndicating an RSS feed with Twitterfeed and HootSuite
- Targeting computer using video sharing sites
- Targeting media players
- Creating a podcast
- Streaming podcasts for mobile devices
- Using Vimeo to host content
- Creating a consistent look from site to media player
- Incorporating a call to action
- Choosing a color palette for your brand
- Discovering more tools
Skill Level Appropriate for all
1. What is Hypersyndication?
2. Using RSS Feeds
3. Targeting Computers
4. Targeting Portable Media Players
5. Targeting Television Sets
6. Targeting Mobile Phones
The rise of smartphones2m 29s
7. The Importance of Branding
8. Essential Tools to Keep It All Running
Final thoughts1m 21s
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