Join Richard Harrington for an in-depth discussion in this video Using video-sharing sites, part of Maximizing Your Web Video and Podcast Audience with Hypersyndication (2012).
When it comes to hyper-syndication in the web, the biggest audiences you want to…hit are people on their computers.…Sure, mobile phones are sexy, but more people spend their day sitting in…front of a computer.…than anything else.…So having a reliable solution that's cross-platform, Mac, Windows, Linux, it's…going to be important.…You don't want people to have to download special plug-ins or keep refreshing…their page or sit there waiting for long downloads to come.…Fortunately, there are a lot of services that fit the bill.…
Here are a few popular ones for you and you've probably heard of things like…YouTube and Vimeo, but you may not realize that social media networks like…Google Plus and Facebook offer their own video players.…You can go ahead and upload videos for free to your social media accounts on…both Facebook and Google Plus and get great performance.…There are also third party solutions like Blip.tv and Veoh that are going to…work very well for you.…In fact, we use Blip.tv a lot here in my own office to publish podcasts and client videos.…
- Reaching new audiences
- Understanding how online behavior is changing
- Syndicating an RSS feed with Twitterfeed and HootSuite
- Targeting computer using video sharing sites
- Targeting media players
- Creating a podcast
- Streaming podcasts for mobile devices
- Using Vimeo to host content
- Creating a consistent look from site to media player
- Incorporating a call to action
- Choosing a color palette for your brand
- Discovering more tools
Skill Level Appropriate for all
1. What is Hypersyndication?
2. Using RSS Feeds
3. Targeting Computers
4. Targeting Portable Media Players
5. Targeting Television Sets
6. Targeting Mobile Phones
The rise of smartphones2m 29s
7. The Importance of Branding
8. Essential Tools to Keep It All Running
Final thoughts1m 21s
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