Join Richard Harrington for an in-depth discussion in this video Tying search results together with Lijit, part of Maximizing Your Web Video and Podcast Audience with Hypersyndication (2012).
Once you start hyper-syndicating, it's great, your stuff is everywhere.…Of course, there's a good side and a bad side to that.…As the hyper-syndicate, your content is going to get spread out to more and more websites.…And sometimes you are going to post unique content to one website.…Well, the good news is that people come back to your blog;…you want them to be able to find everything.…Using a cool tool called Lijit;…you can tie all your social networks together for an integrated search.…Lijit is pretty straightforward.…
What it allows you to do is incorporate a search engine into your blog.…And that search engine can be tied together with your social media and…hyper-syndication outlets.…What's also nice is you get a detailed view of where people are coming from and…what they're looking for.…For example, I have integrated Lijit into my own blog here.…And you see that it can search across multiple places.…When someone does a search, it's going to look at things that I have put on…to Digg, my Flickr account, YouTube, Twitter, LinkedIn, Vimeo, and even another blog.…
- Reaching new audiences
- Understanding how online behavior is changing
- Syndicating an RSS feed with Twitterfeed and HootSuite
- Targeting computer using video sharing sites
- Targeting media players
- Creating a podcast
- Streaming podcasts for mobile devices
- Using Vimeo to host content
- Creating a consistent look from site to media player
- Incorporating a call to action
- Choosing a color palette for your brand
- Discovering more tools
Skill Level Appropriate for all
1. What is Hypersyndication?
2. Using RSS Feeds
3. Targeting Computers
4. Targeting Portable Media Players
5. Targeting Television Sets
6. Targeting Mobile Phones
The rise of smartphones2m 29s
7. The Importance of Branding
8. Essential Tools to Keep It All Running
Final thoughts1m 21s
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