Join Richard Harrington for an in-depth discussion in this video How online behaviors are changing, part of Maximizing Your Web Video and Podcast Audience with Hypersyndication (2012).
The exact methods you choose for hypersyndication are going to vary depending…upon who you want to hit.…In order to understand your target, I think it's necessary to look at some…recent trends in Internet behavior.…One of the things that really stands out is that in the last 10 years we have…seen a significant rise in Internet consumption.…People really say that the Internet is the most essential medium to their lives.…When surveyed, 45% of all adults said that the Internet is the last method that…they would choose to give up to get their news and information.…
Of course, if you break this down by age, it's even more shocking.…Those under 35, two-thirds of them would not give up the Internet, they would…drop movies, drop television, drop radio, drop everything else, except the…Internet in order to get their information and entertainment.…So, what this really means is that you have to target the Internet.…We see a lot of folks in my line of work, who put a lot of effort into…things like making DVDs shiny discs we call them or doing traditional mailing campaigns.…
- Reaching new audiences
- Understanding how online behavior is changing
- Syndicating an RSS feed with Twitterfeed and HootSuite
- Targeting computer using video sharing sites
- Targeting media players
- Creating a podcast
- Streaming podcasts for mobile devices
- Using Vimeo to host content
- Creating a consistent look from site to media player
- Incorporating a call to action
- Choosing a color palette for your brand
- Discovering more tools
Skill Level Appropriate for all
1. What is Hypersyndication?
2. Using RSS Feeds
3. Targeting Computers
4. Targeting Portable Media Players
5. Targeting Television Sets
6. Targeting Mobile Phones
The rise of smartphones2m 29s
7. The Importance of Branding
8. Essential Tools to Keep It All Running
Final thoughts1m 21s
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