Having a call to action


show more Having a call to action provides you with in-depth training on Video. Taught by Richard Harrington as part of the Maximizing Your Web Video and Podcast Audience with Hypersyndication show less
please wait ...

Having a call to action

Years ago I had a chance to work on Infomercials, those late-night TV programs that encourage you to lose weight or buy this particular product for this great benefit. Well, it turns out that those infomercials actually work. Not necessary the products that they are selling, but the fact that they sell a lot of products. What they do well is they tell people exactly what they want them to do and how to do it. This concept is called a Call to Action. Now the Call to Action is just telling your audience what you want them to do next.

When it comes to social media and online video, you don't want to give them too many choices, it's not, go to this website, follow us on Twitter, find us on Facebook, subscribe to our Podcast, that's too many things. You want to tell your audience, one or maybe two things to do. If you give them more than that, they're just going to get confused. So, when it comes to a Call to Action, you want it to be clear. At the end of your video programmin...

Having a call to action
Video duration: 3m 30s 1h 37m Appropriate for all

Viewers:

Having a call to action provides you with in-depth training on Video. Taught by Richard Harrington as part of the Maximizing Your Web Video and Podcast Audience with Hypersyndication

Subject:
Video
Author:
please wait ...