Join Richard Harrington for an in-depth discussion in this video Always read the terms of service, part of Maximizing Your Web Video and Podcast Audience with Hypersyndication (2012).
Chances are if you're not a lawyer, you probably haven't thought about the…concept of Terms of Service.…But here's what really happens.…If you use somebody else's servers to deliver your video, you have to grant them…certain rights when it comes to that video content.…The same can be held for blogs and other social media services.…When you put your stuff on someone else's site, you must grant them some…specific rights on how to use that content.…For example, let's take a quick look at YouTube.…
Now YouTube posts Broadcast Yourself.…In fact, more video is uploaded to YouTube than you could possibly imagine.…48 hours of content every minute of the day.…That's just insane, and the truth of the matter is YouTube really doesn't have…time for expensive lawsuits.…So they make you agree to some pretty specific terms when you put your content up there.…Now this may look like gobbledygook and you could read it by going to…YouTube's page directly.…
Just type in YouTube and search for Terms of Service and you'll find this document.…
- Reaching new audiences
- Understanding how online behavior is changing
- Syndicating an RSS feed with Twitterfeed and HootSuite
- Targeting computer using video sharing sites
- Targeting media players
- Creating a podcast
- Streaming podcasts for mobile devices
- Using Vimeo to host content
- Creating a consistent look from site to media player
- Incorporating a call to action
- Choosing a color palette for your brand
- Discovering more tools
Skill Level Appropriate for all
1. What is Hypersyndication?
2. Using RSS Feeds
3. Targeting Computers
4. Targeting Portable Media Players
5. Targeting Television Sets
6. Targeting Mobile Phones
The rise of smartphones2m 29s
7. The Importance of Branding
8. Essential Tools to Keep It All Running
Final thoughts1m 21s
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