Humans are addicted to metrics. This video explores how that fact can be harnessed to improve employees, companies, and customer experiences.
- Humans are addicted to numbers. It's something society has programmed into nearly everyone. It's part of our culture. From the time you're a kid, you're taught to respect numbers. Be on time, win the game, get a high grade point average in school, get a high score on your SAT exam, and once we learn about the power of numbers, we make them an important part of our favorite hobbies and pastimes. We argue about sports by using statistics.
We gauge social media popularity by the number of hits or followers. Movies are deemed a success or failure based on box office numbers. We are so addicted to numbers. What are the first things we worry about when we wake up in the morning? The time, and the temperature. For better and for worse, modern society is addicted to numbers, and because of this, numbers can be powerful tools. While most people think numbers are all about judging, grading, and analyzing, many fail to understand that numbers motivate changes in behavior.
Because our culture is so addicted to numbers, because people are so used to consulting metrics for guidance, numbers can be used not just as tools of evaluation, they can be used as effective tools to motivate and inspire. Metrics can be used to guide our employees toward better decisions. They're even used to influence customers and business partners. But as they say, with great power comes great responsibility.
Since numbers can be so influential and dare I say intoxicating, they can be abused. Metrics can be used to stress employees. They can motivate employees to cheat. Managers can use them as a way to shame people. They can also be manipulated to tell half-truths or just plain lies, and with the power of visualization tools, they can obscure the line between reality and fiction. As we move through the lessons in this course, don't forget that the metrics are just numbers, but to many people, these numbers are important.
Numbers that will determine their fate at work. Numbers that will guide their investments of time and money, and numbers that may impact their hearts and minds. We're all addicted to numbers, which is why managers must take great care to understand the intricacies of measuring performance.
- Metrics and human behavior
- Common corporate errors in measuring
- Developing a good metric
- Using the performance measurement tune-up
- Avoiding redundancy
- Using dashboards, infographics, and other data visualization tools