Join Ashley Kennedy for an in-depth discussion in this video Taking a look at project assets, part of Final Cut Pro X v10.0.9: Commercial Editing Techniques.
Before starting out, it's important to know exactly what you've got to work with. …As an editor, you'll be given a lot of material and it's so important to go …through everything and screen it and organize it, so that your creative …process isn't hindered by looking for the perfect shot. …Now, let's take a look at what basic assets we have for this project, so that …we can get off on the right foot. After the script was drawn up and the …style frames were created, the production team staged a shoot based on the design …concepts from these pre-visualization materials.…
The shoot produced a little more than two hours of original footage. …A various athletes performing activities from many different camera angles. …Our job is to create a 30 second commercial from all of this footage, so …we are working with about a 240 to 1 shooting ratio or we have about 240 times …more footage as this going to end up in a final spot. …Now, that sounds daunting, but lets just take a look at what we've got. …
- What is commercial editing?
- Understanding the product's audience and intent
- Marking the best shots
- Laying out the visual structure
- Building an audio foundation
- Manipulating speed
- Adding transition effects
- Adding graphics, music, and voice-over
- Delivering the project and receiving feedback