Laying in the visual structure for the spot

- Now that we've got the audio foundation laid in…we're ready to begin adding some visuals to our spot.…Before doing so, however, let's talk a little bit…about our plans for the commercial.…Now with our client, we've identified a little bit…about how the structure of this spot will be laid out.…In the last chapter, we learned from the style frames…and brand information that there are going to be…three hero shots that will be punctuating the spot.…Let me just jog your memory by showing you…the style frames that were drawn up.…OK, so we'll be choosing three shots…to send to a motion graphic artist…so that they can animate the H+ Sport logo…within the footage.…

It will have the logo and there will be…these little H+'s emanating from the athlete's core.…It's going to be very stylized,…very dramatic, lots of flair.…And, of course, they'll also be designing…a final shot of the bottle with the logo over it.…But as we know, we don't actually have…these shots from the motion graphics artist yet.…So we'll just be working with placeholder footage.…