Join Ashley Kennedy for an in-depth discussion in this video Laying in the visual structure for the spot, part of Final Cut Pro X v10.0.9: Commercial Editing Techniques.
Now that we've got the audio foundation laid in. …We're ready to begin adding some visuals to our spot. …Before doing so hover lets talk a little bit about our plans for the commercial. …Now with our client we've identified a little bit about how the structure of the …spot will be laid out. In the last chapter, we learned from the …style frames, and brand information that there are going to be three hero shots, …that will be punctuating the spot. Let me just jog your memory by showing …you the style frames that were drawn up. Okay. …So we'll be choosing three shots to send to a motion graphic artist.…
So that they can animate the H Plus Sport logo within the footage. …It'll have the logo, and there'll be this little H pluses emanating from the …athlete's core. Its going to be very stylized, very …dramatic lots of flavour and of course they'll also be designing a final shot of …the bottle with the logo over it, but as we know we don't actually have these …shots from the motion graphics artist yet, so we'll just be working with …
- What is commercial editing?
- Understanding the product's audience and intent
- Marking the best shots
- Laying out the visual structure
- Building an audio foundation
- Manipulating speed
- Adding transition effects
- Adding graphics, music, and voice-over
- Delivering the project and receiving feedback