Join Diana Weynand for an in-depth discussion in this video Interpreting a creative brief to establish goals, part of Documentary Editing with Final Cut Pro X v10.1.x.
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- So, you've just been handed a pile of media to edit, which you will explore in the next movie. Since your job as editor is to make something specific out of this media, you have to ask yourself a few questions: What do I have here and why do I have it? Who or what is this project about? What do I need to make from it? When is it due and when does it need to be delivered? You'll find the answers to all of these questions in the Creative Brief for this project. If you're a lynda.com subscriber, you'll find the Creative Brief in the Exercise Files for this project.
The title of this project's Creative Brief is the "Santa Barbara Farm-To-Table Project." From the letterhead, you can see it's from the Santa Barbara Farm-To-Table Commission. Think of this Creative Brief as your job order. It's a statement of intent. It represents the sharpened focus from a general curiosity to a very specific interest. When you read the Brief, you learn some background and the overall project goals. Because of Santa Barbara's climate and culture, it's becoming the focal point of a movement that mergers ideas from agriculture, cuisine and ecology.
These are key points we'll need to address in the documentary. And here's another important point we need to make: Shoppers want to support local growers to help the environment by reducing the need for shipping. Another key point is that locally-grown organic food is not just a consumer trend. Chefs from local restaurants are eager to offer locally-grown, organic food. So, who are the characters? As you learned in the previous movie, when Robert Flaherty wanted to create a documentary on the Inuit people, he chose a single family and a primary character, Nanook, to tell the story.
The Farm-To-Table documentary has a main character, BD Dautch of Earthtrine Farms. BD is a farmer that grows organic produce in the Santa Barbara area and sells it at the Farmer's Market and to local restaurants. Let's listen to a few seconds of BD. - OK, my name is BD Dautch, and I have Earthtrine Farm, and we've got about 10 acres in Ojai and five acres in Carpinteria that we're... - So this is BD. As a local grower, he represents the voice of agriculture.
There are other characters that we'll hear from. The next character is John Downey, who owns Downey's Restaurant in Santa Barbara. - As I said, we opened this restaurant in 1982, and in about 1983, BD came through the back door. - So he has a part of the story to tell, too. How he uses BD's produce in his restarant. Then we'll also hear from other people, patrons, people who just simply want to buy locally-grown, organic food.
And people that might be also involved in other restaurants. So the target audience then, is going to be for those people who have an interest in purchasing organic food, or to raise visibility about that as an option. And what do you need to deliver? How will it be used? Well, you need to produce a 1 to 3-minute minidocumentary suitable for a Santa Barbara County publicity kit or web delivery. And we'll talk about that more in a later movie. Creative Briefs are a great way to share the vision of a documentary project with other team members.
Without you being at the production shoot or even knowing the director of this project, as editor, you'll become an integral part of the creative team. And by following the Creative Brief, you'll deliver your work on target.
This course is part of a series that looks at documentary editing from the point of view of three different editors in three different editing applications. For more insight on editing documentary projects, take a look at Documentary Editing with Avid Media Composer and Documentary Editing with Premiere Pro.
Note: This course was updated to reflect the changes in the Final Cut Pro X v10.1.x update. Although the course was not re-recorded from scratch, we updated each of the movies by adding text overlays to guide you through existing changes. We also updated the exercise files to work with the most current version of the software. If you are running an earlier version of Final Cut Pro X, please watch Documentary Editing with Final Cut Pro X 10.0.9.
- Interpreting a creative brief
- Logging interviews and organizing footage
- Pulling selects and focusing ideas
- Assembling scenes into rough cuts
- Creating a title graphic sequence
- Animating images
- Tightening clip timing
- Compressing and exporting multiple files