Interpreting a creative brief to establish goals


show more Interpreting a creative brief to establish goals provides you with in-depth training on Video. Taught by Diana Weynand as part of the Documentary Editing with Final Cut Pro X show less
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Interpreting a creative brief to establish goals

So, you've just been handed a pile of media to edit which you will explore in the next movie. Since your job as editor is to make something specific out of this media, you have to ask yourself a few questions: What do I have here? And why do I have it? Who or what is this project about? What do I need to make from it? When is it due? And where does it need to be delivered? You'll find the answers to all of these questions in the Creative Brief for this project. If you're a lynda.com subscriber, you'll find the Creative Brief in the exercise files for this project.

The title of this project is Creative Brief is the Santa Barbara Farm To Table project. From the letterhead you can see it from the Santa Barbara Farm-To-Table Commission. Think of this creative brief as your job order. It's a statement of intent. It represents the sharpened focus from a general curiosity to a very specific interest. When you read the brief you'll learn some background and the overall project goal...

Interpreting a creative brief to establish goals
Video duration: 3m 32s 2h 51m Intermediate

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Interpreting a creative brief to establish goals provides you with in-depth training on Video. Taught by Diana Weynand as part of the Documentary Editing with Final Cut Pro X

Subject:
Video
Software:
Final Cut Pro
Author:
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