Join Ashley Kennedy for an in-depth discussion in this video Getting involved early: The editor's role in pre-production, part of Final Cut Pro X v10.0.9: Commercial Editing Techniques.
In nearly all genres of editing, it's generally a good thing for the editor to …be involved as early as possible, so that he or she can be aware of the creative …decisions and processes, and also offer creative and technical input. …However, many times in commercial editing, the editors early involvement …can be an essential part of securing the commercial bid. …Now, if you're an editor that already has a job editing a commercial, great. …You're lucky. You can get started on creating a spot. …However, many times clients or agencies who want to do a commercial, start by …first shopping around. Many times you'll need to bid for the job …and at the very least provide an estimate of time, money, and resources to complete …the job well. And sometimes you may even need to go …further by editing a sample project. Now often the footage won't actually be …shot yet, but you'll be provided with story boards, or boards as they're often …called in the industry. It's not uncommon to edit the boards to …
- What is commercial editing?
- Understanding the product's audience and intent
- Marking the best shots
- Laying out the visual structure
- Building an audio foundation
- Manipulating speed
- Adding transition effects
- Adding graphics, music, and voice-over
- Delivering the project and receiving feedback