Join Ashley Kennedy for an in-depth discussion in this video Examining pre-visualization materials: The script and storyboard, part of Final Cut Pro X v10.0.9: Commercial Editing Techniques.
In addition to general brand information, you will likely be given some …previsualization materials like a script, style frames, and story board. …A script will provide the voice over or dialogue for the spot as well as some …description of the action. Style frames are meant evoke a specific …feeling for the spot and often are heavily styalized to give a detailed look …and feel that the client or director is going for. …Storyboards are series of illustrations or images that are meant to lay out a …sequence of the spot as well as to focus the story and timing and define several …technical paramenters like description of motion Camera and lighting.…
Now, as I mentioned earlier, this particular commercial doesn't have …storyboards, but it does contain a script and style frames. …Let's take a look at those. First, let's take a look at the script. …I'm just going to read it aloud so we get a sense of how it's all coming together …at this stage. You work hard and play harder. …Water alone can't get you back the minerals you lose. …
- What is commercial editing?
- Understanding the product's audience and intent
- Marking the best shots
- Laying out the visual structure
- Building an audio foundation
- Manipulating speed
- Adding transition effects
- Adding graphics, music, and voice-over
- Delivering the project and receiving feedback