Join Ashley Kennedy for an in-depth discussion in this video Delivering the project and receiving feedback, part of Commercial Editing Techniques with Final Cut Pro X v10.0.9.
Once everything is looking how you like it, it's time to get final approval from …the client. As we mentioned before, however, chances …are the client or agency has been involved throughout the editing process. …As commercial editing is an extremely collaborative art. …In this course, we've been focusing primarily on the art of constructing the …commercial, but just remember, editors don't do this in a vacuum. …Realize that all of the ideas and approaches would have likely been reached …through a highly collaborative process, with many screenings, re-cuts, …re-screenings, and so on. And you know what? …Most editors would say that in general it's immensely beneficial to have …multiple points of feedback built into the schedule throughout the post …production process. That way, when you finally do reach …picture lock, you can be confident that the cut is generally in good shape.…
But what I'd like to do is talk a little bit about getting a high quality version …of your project out of Final Cut and into the hands of your client for feedback and approval. …
- What is commercial editing?
- Understanding the product's audience and intent
- Marking the best shots
- Laying out the visual structure
- Building an audio foundation
- Manipulating speed
- Adding transition effects
- Adding graphics, music, and voice-over
- Delivering the project and receiving feedback