Join Ashley Kennedy for an in-depth discussion in this video Building the audio foundation for the spot, part of Commercial Editing Techniques with Final Cut Pro X v10.0.9.
Once you've organized and identified your best visual material, it's time to start …laying the audio foundation for your spot. …Then, you can later work on fitting the visual pieces together to best match with …the bed of audio you've created. We're in our project now on the media drive. …We're no longer on the demo drive. From this point on, you're free to follow …along with the exercise files. Notice that in this project there are …several elements you recognize like the Broll and Temporary music and Voiceover. …And there's some other things that you probably don't recognize.…
But don't worry about that. We'll get to that. …Just don't touch them for now. Let's first talk about music. …Now our commercial is going to be a montage which is a collection of images …that will be very motivated by the rhythm and the tempo of the music. …Now the thing is, we don't actually have our final music yet. …However, what we do have is this 30-second spot that we've selected with …the client from a stock music library. Later a professional musician will score …
- What is commercial editing?
- Understanding the product's audience and intent
- Marking the best shots
- Laying out the visual structure
- Building an audio foundation
- Manipulating speed
- Adding transition effects
- Adding graphics, music, and voice-over
- Delivering the project and receiving feedback