Join Roger S.H. Schulman for an in-depth discussion in this video A world of your own, part of Storytelling for Business Video.
- Your business video will live in a custom made…world of its own.…By world, I really mean a set of rules…that define an environment.…In the real world, such rules surround us.…They're invisible but they bind us,…limit us, liberate us, help define us.…Some of the rules are physical, such as gravity.…Some are moral, such as the idea that stealing…is generally regarded as wrong.…Still others are societal, such as…the concept that a strong family unit…helps build a better, more productive,…and happier community.…
The world of your video may be a lot like the real world,…but it doesn't have to be,…and even if it resembles the real world,…it will be a simpler place, with fewer rules,…making each of those rules all the more important.…Okay, so what the heck am I talking about?…Simply this.…Your business video must play by…a consistent set of rules, or its message will ring hollow,…but if you create the world of your video consciously…and never break its rules,…your audience will sense its authenticity…and be much more willing to embrace your message.…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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