Join Roger S.H. Schulman for an in-depth discussion in this video The three-act structure, part of Storytelling for Business Video.
- A quick look at screenwriting courses online,…or on the shelves at your local bookstore,…will tell you there are as many ways to structure narrative…as there authors wanting to make a buck.…For the purposes of a short business video,…I say, "The simpler, the better."…That means the three-act story,…and that's where we'll start building the story…for your video.…The three-act structure has the virtue…of being the simplest structure you can build a story on.…It's organic.…Beginning, middle, end.…
Sunrise, noon, sunset.…Birth, life, death.…In storytelling terms this translates to the setup,…the problem, and the solution.…A close variation on this would be the problem,…the complication, and the solution.…It depends upon the specific story you need to tell.…A two-act structure is possible,…but it would require you to combine two…of these organic steps into one.…Either setting up your story…and introducing a problem in the first act,…or introducing a problem and solving it in the second act.…
The result is usually a story…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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