Join Roger S.H. Schulman for an in-depth discussion in this video To tell the truth, part of Storytelling for Business Video.
- We know that the best way to tell your story…is to be both entertaining and authentic.…The entertaining part, I can help you with.…But the best way to guarantee authenticity…in your business video is to put yourself in it.…After all, what do you know better than you?…Start by asking yourself whether the story…you want to tell is the story of you.…That may sound a little silly at first,…but give it a second.…You're deeply involved in your product or service,…and you didn't get there by coincidence.…If it's your brainchild, it's inherited…a lot of your traits.…
Even if you simply work for the company,…you were attracted to the job,…and the people who hired you were attracted to you.…This all means the story you want to tell…and the story of you have something in common.…What words best describe you?…What would someone say after spending 10 minutes with you?…How about 10 years?…Take a few minutes, and write a list…of the seven top descriptors that apply to you,…and since you're not your nasty Aunt Clara,…let's stick to the positive ones.…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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