From the course: Storytelling for Business Video

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To tell the truth

To tell the truth

From the course: Storytelling for Business Video

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To tell the truth

- We know that the best way to tell your story is to be both entertaining and authentic. The entertaining part, I can help you with. But the best way to guarantee authenticity in your business video is to put yourself in it. After all, what do you know better than you? Start by asking yourself whether the story you want to tell is the story of you. That may sound a little silly at first, but give it a second. You're deeply involved in your product or service, and you didn't get there by coincidence. If it's your brainchild, it's inherited a lot of your traits. Even if you simply work for the company, you were attracted to the job, and the people who hired you were attracted to you. This all means the story you want to tell and the story of you have something in common. What words best describe you? What would someone say after spending 10 minutes with you? How about 10 years? Take a few minutes, and write a list of the seven top descriptors that apply to you, and since you're not your…

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