Join Roger S.H. Schulman for an in-depth discussion in this video The resolution, part of Storytelling for Business Video.
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- Our main character, trying to get through a normal day…in his normal world, was confronted with a problem.…Our hero rode to the rescue,…but our antagonist engaged him in battle.…Now in the resolution of our epic story,…a higher power in the guys of the Intel Corporation…take sides, proving that our hero,…the messenger of the Gods, was right all along.…- [Voiceover] Intel, this is where it all changes.…- See it's like two things in one.…You're like a mermaid or one of those horse guy people.…
- [Security Woman] You mean like a centaur?…- See, you can.…(light jingling)…- Everything wraps up in a victory for the common man.…Even the security guard can't defeat…the omnipotent narrator.…But she doesn't go down easily.…She tries to show up the Intel man for his ignorance.…But he has the last laugh.…And our world is a better place.…Thanks to Intel, not only can you put two computing devices…into one bin at the airport, you can be…as productive as you would be with two devices,…using just this two-in-one.…
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video