Join Roger S.H. Schulman for an in-depth discussion in this video The conflict, part of Storytelling for Business Video.
- Act Two of our epic,…things get worse.…In this particular story the main character…and the hero of our story are not the same person.…In fact, the camera never even holds a shot…of our main character by himself,…and he hasn't had a single word of dialogue.…Yet he's the entry point of our story,…the character through whom we relate…to everything that's going on.…On the other hand, our hero is a celebrity actor…in a colorful suit, cool as an eggplant.…He brings magical knowledge that can help…our main character and his fellow sufferers.…
- At Intel, they make technology that lets a device…be a laptop and a tablet, so you can put two in one.…- [Agent] No you can't! - You can.…- [Agent] Can't! - Can!…- Conflict.…Intel Man has brought forth a rule-breaking…bit of magic courtesy of Intel.…It's a new computer chip that allows manufacturers…to make a device that is both a laptop and a tablet,…literally, a two-in-one.…But our security guard is not giving up that easy.…She knows her job and she doesn't believe in magic.…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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