Join Roger S.H. Schulman for an in-depth discussion in this video The bad guys, part of Storytelling for Business Video.
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- Earlier in the course,…I said that the most common expression of conflict…is person vs. person.…If one of these persons is your main character or hero,…who's the other one?…That's your antagonist.…In terms of your story, the antagonist's reason for being…is to get in the way,…to be an obstacle your main character must overcome.…No antagonist means no conflict and that means no story.…Who's James Bond without Dr. No?…Even if your story conflict is person vs. society,…you may choose to embody your antagonist, society,…in the guise of a single person.…
You'll probably find that easier to write,…more relatable for your audience and even cheaper.…It's also simpler and for a short business video,…simpler is better.…Truth be told, simpler is usually better…even in a big budget movie.…Let's take a look at how this is done by the best.…What's the conflict type in the great 1993 movie,…The Fugitive?…Seems pretty obvious that it's person vs. person.…Dr. Richard Kimble,…a kind-hearted surgeon unjustly convicted…of murdering his own wife, is trying…
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video