From the course: Storytelling for Business Video
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Who's your audience?
- It's time to talk about your audience. Authors don't generally like to discuss audiences. We're so wrapped up in ourselves we figure everyone wants to hear our story as much as we wanna tell it. Truth is every writer is his own best audience, but if we want to stay in business we'd better think a lot about who is out there in the dark. Who your audience is makes a big difference, not only in what story you tell but how you tell it. Let's take the fantastical story of a man who makes a big mistake but gets to relive that piece of his life over and over again until he gets it right. Let's say you wanna make that story for an audience interested in romance and comedy. That's Groundhog Day, a really great movie starring Bill Murray, in which his character tries over and over again to successfully court the woman of his dreams, but keeps messing it up. Now let's say you've got the same story but a very different audience, one interested in science fiction and high action. That's Edge of…
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