Join Roger S.H. Schulman for an in-depth discussion in this video Who's your audience?, part of Storytelling for Business Video.
- View Offline
- It's time to talk about your audience.…Authors don't generally like to discuss audiences.…We're so wrapped up in ourselves…we figure everyone wants to hear our story…as much as we wanna tell it.…Truth is every writer is his own best audience,…but if we want to stay in business…we'd better think a lot about who is out there in the dark.…Who your audience is makes a big difference,…not only in what story you tell but how you tell it.…Let's take the fantastical story of a man…who makes a big mistake but gets to relive…that piece of his life over and over again…until he gets it right.…
Let's say you wanna make that story for an audience…interested in romance and comedy.…That's Groundhog Day,…a really great movie starring Bill Murray,…in which his character tries over and over again…to successfully court the woman of his dreams,…but keeps messing it up.…Now let's say you've got the same story…but a very different audience,…one interested in science fiction and high action.…That's Edge of Tomorrow,…another very good movie, starring Tom Cruise,…
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video