Join Roger S.H. Schulman for an in-depth discussion in this video What you should know, part of Storytelling for Business Video.
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- The great thing about creating a story is that you don't need any special tools, paper and pencil work fine. When it comes time to tell your story, of course, things will get a little more high-tech. You'll definitely need a computer, laptop, tablet, or whatever you're watching this course on, and screen-writing software or a word-processing program. You can even check out my course, Screenwriting with Final Draft, currently in the library. We won't be covering video production in this course. We're concerned with creating your story and writing your script but keep in mind, nowadays, you can do an amazing amount of shoestring video production with just your smart phone.
If you're a premium member of the library you have access to the exercise files used in this course. You can download the two scripts I provide from the exercise files tab on the main page for this course and then follow along with the same project I'm working on. If you're viewing this course on a mobile device, a set-top device, or your membership doesn't provide access to the exercise files, don't worry, you can follow along and create your own content as we go, or after we're done.
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video