Join Roger S.H. Schulman for an in-depth discussion in this video Review of the final script, part of Storytelling for Business Video.
- Here is where it all comes together.…We've created our main character,…pitted her against an antagonist,…and communicated our message through a three-act structure.…But you can't know if your business video…walks the walk until you get it on its feet.…A great tool for that is story-boarding,…essentially turning our script into a comic book.…The audio portion of our script remains the same…but instead of text for the video portion of our script,…an artist draws frames that represent the key shots.…
The story-board tells us if our story flows…and it serves as a blueprint when it's time…to go into production.…Let's take a look.…- [Voiceover] Nowadays, the world seems riskier than ever.…Your money flies here and there.…Do you really know where your money is?…Is it safe?…It can be tough to know who you can trust.…When Otis Bodds and his brother Isaac…started a new kind of bank nearly 70 years ago,…Otis said, "Listen to our customers' needs.…
"Support their goals.…"Treat them like family."…For Globe customers that means making it easy…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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