From the course: Storytelling for Business Video

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Outlining

Outlining

From the course: Storytelling for Business Video

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Outlining

- Just as I recommended a mind map for brainstorming, there's a writing format I want to commend to you for creating and synthesizing the building blocks of your story: it's outlining. Really, I can't suggest too strongly that you try this deceptively powerful system for planning your script. If you've chosen the three-act structure, start by listing headings or titles for your three acts. Naturally, if you're only using two acts, you''ll have just two headings. I'll use the mind map we generated for our Globe Bank consumer video as an example. We'll list the beginning of each act and the end of each act, also known as the act break. You'll remember that I said that Act I will introduce our normal world. Let's put that here. In Act II, our main character may try to fix a problem and probably fail. Our video is so short, there really isn't room for that. Besides, when your financial world seems to be fraught with danger, there isn't much you can do without help; that's the whole point…

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