Join Roger S.H. Schulman for an in-depth discussion in this video Outlining, part of Storytelling for Business Video.
- Just as I recommended a mind map for brainstorming,…there's a writing format I want to commend to you…for creating and synthesizing the building blocks…of your story: it's outlining.…Really, I can't suggest too strongly…that you try this deceptively powerful system…for planning your script.…If you've chosen the three-act structure,…start by listing headings or titles for your three acts.…Naturally, if you're only using two acts,…you''ll have just two headings.…I'll use the mind map we generated…for our Globe Bank consumer video as an example.…
We'll list the beginning of each act…and the end of each act, also known as the act break.…You'll remember that I said that Act I…will introduce our normal world.…Let's put that here.…In Act II, our main character may try…to fix a problem and probably fail.…Our video is so short, there really isn't room for that.…Besides, when your financial world seems to be…fraught with danger, there isn't much you can do…without help; that's the whole point of our message.…In fact, our hero will discover something new…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Intermediate
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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