Join Roger S.H. Schulman for an in-depth discussion in this video Mind mapping, part of Storytelling for Business Video.
- Another technique I've found helpful…in the brainstorming process is called mind mapping.…It's a cross between jotting down ideas…on the back of a napkin, and writing an outline.…The napkin thing is really random and unconnected…while outlining is very linear.…Mind mapping falls in between.…Mind mapping says that every aspect of your project…or whatever part of your project…that you're currently working on,…radiates from a single idea, like the trunk of a tree.…Related ideas shoot off that trunk like primary branches.…
Subsequent ideas and details gather around…specific branches like smaller branches…and finally, leaves.…Once you have your idea tree,…you can draw connections between ideas…and different groups,…move ideas around, add and eliminate,…even plop down new basic concepts…that will become their own idea trees.…Try mind mapping to brainstorm your plot.…As an example, I'll use the consumer video…for our Globe Bank campaign.…Your central idea can be your message or moral,…or if you're more comfortable sticking to story,…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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