Join Roger S.H. Schulman for an in-depth discussion in this video Main characters, part of Storytelling for Business Video.
- I've said a few things about characters so far.…The characters are necessary to conflict,…and that they're necessary to story.…Bottom line, you've got to have them.…Or at least one, your main character,…often called your hero.…More about her in a minute.…You might say that a character is any person in a story,…but that's too loose a definition to help us.…For our purposes, a character is the embodiment…of a collection of believable traits…that is both unique and essential to our story.…
If you've got someone in your story…who's entertaining and fun,…but doesn't help deliver your message,…he's not a character worth having.…Kill him, before he wastes your time and money.…If you've got two characters who are both telling…the same part of the story, get rid of one of them.…And if you find yourself with two characters…who are serving two different and valuable functions…in your story, but resemble one another closely,…change one or the other, turn up the contrast,…every character must be distinct…and pull their own weight, or they're out.…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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