Join Roger S.H. Schulman for an in-depth discussion in this video It must have conflict! No, it mustn’t!, part of Storytelling for Business Video.
- I've said that every story,…including yours, must have tension…in order to provide a satisfying resolution.…The best way to create that tension is with conflict.…Let's see how it's done.…Take our caveman.…For him and his tribe,…storytelling was a valuable tool for problem-solving.…He didn't tell his buddy a story…just because there wasn't anything interesting…painted on the wall.…He wanted to communicate valuable information…in a memorable way.…How do I hunt without getting hurt?…How do I deal with that nasty tribe…of valley people over next the hill?…Stories were instruction manuals for life.…
Today we still find stories most entertaining…when they show us how to solve a problem.…And that means we must introduce conflict,…the pitting of two opposite forces against one another.…So our story needs conflict, so far so good.…But where do we find this conflict, these opposing forces?…Storytellers find conflict everywhere.…Can you guess what the opposing forces of conflict are…in a book called The Old Man and the Sea?…
AuthorRoger S.H. Schulman
In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
Foundations of Video: The Art of Editingwith Norman Hollyn3h 47m Appropriate for all
1. What Is Story?
2. What's Your Story?
3. Out There in the Dark
4. Creating Your Hero
5. Building Your Story
6. Writing Your Story
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